We’ve already seen smartwatches from Samsung, Motorola and LG and now Apple.  Some are shaped rectangular and others look more like traditional wristwatches. But what value do these wearable mini computers deliver and what do consumers really want from them?

According to an international survey conducted by German research institute GfK, the most wanted feature in a smartwatch is activity tracking. Borrowing from fitness wristbands, most smartwatches can track steps, measure your heart rate and tell you how many calories you are burning throughout the day. Apple’s rumoured iWatch is also expected to focus on the health aspect, even though it might take things further than other devices have thus far.