Vegetarians outnumber those people who avoid gluten, but there is no longer miuch money to be made in the meat free market.  Sales of meat free products have plummeted in America and the UK.  McDonald’s has a weekend long trial in the UK testing a burger that did not have gluten.

A radpily growing number of consumers demanding gluten free products.  Sales in America has grown from $5.4 billion to $8.88 billion in the last two years.

Most people who buy gluten-free food do so for medical reasons, so this may well be more than a fad.