Not Enough Women Engineers?

Alexandra Meldrun writes:  In the wake of another International Women’s Day, at Engineers Australia we are still lamenting our inability to attract and retain women.  Why is this happening?

I’d argue it’s happening because Australia has an attitude problem and  the Australian workplace culture does not support women in engineering (and many other professions) to achieve their potential.

You could be forgiven for thinking that women engineers disappear from the workforce altogether once they turn 35. As women make up only 11% of the total engineering workforce, this is a loss the profession feels deeply.

Not only are we losing women as they start families, we are also failing to get enough girls to study engineering in the first place. A recent OECD report states just 3% of Australian girls are contemplating a career in engineering or computing, compared to 17 % of boys.

It’s not for a want of role models. One of the world’s first computer scientists was a female – Ada Lovelace. Contemporary Aussie inspirations include: space engineer Andrea Boyd, the only Australian in the world working in the ISS Flight Control team, and Yassmin Abdel-Magied, President of Youth Without Borders and an inspirational FIFO engineer working on oil and gas rigs. Women engineers play a fascinating role in engineering innovation in spite of well-known educational barriers and prejudice.

Yet it is still a slow business to sign up the female inventors, innovators and entrepreneurs of tomorrow.

The working environment for engineers continues to be a barrier to women joining and staying in the engineering workforce. Women engineers are earning less than their male counterparts (irrespective of work hours) and hold far fewer of the top management roles.

There is considerable evidence that when women engineers are responsible for the care of children, their employment participation rate falls dramatically. This is more prevalent in engineering than in other professions with comparable education requirements.

Sadly, in these respects, engineering is not very different to many other professions, roles and workplaces. Key decision makers do not understand the unconscious bias and barriers that may be put in place, which can stop women from achieving their potential.

Over the years Engineers Australia has worked tirelessly to deliver campaigns, strategies, school initiatives and events to support the ongoing transition of engineering into an inclusive profession.

Our National Women in Engineering Committee has spent countless volunteer hours entering engineering organisations and engaging with senior management, to introduce and discuss their Flexible Workplace Strategy which is aimed at slowly but surely increasing women’s participation in workplaces across Australia.

This Committee is but one small group with their work cut out for them; more businesses need to recognise the importance of flexibility in the workplace and its correlation to diversity and success.

These days workplace flexibility is a key issue for employees, irrespective of gender or indeed age. Encompassing a flexible and supportive workplace culture will go a long way in improving productivity levels and retaining women, by weighing business needs with employee circumstances.

We must encourage more women to pursue a diverse and rewarding career in engineering.on  The recent Intergenerational Report shows we are significantly under-utilising a key part of our highly skilled workforce and therefore losing productivity through lower participation of women; this is detrimental to Australia’s economy and productivity growth.

Changing attitudes requires not only a whole of government, whole of industry approach, but a whole of nation approach.

In my case, engineering has –and continues to – offer a diverse and rewarding career. Engineering has given me the opportunity to work in areas which are the essentials of life – food, energy, innovation and education. I hope many girls in the future shall realise that they too have these options, and Australia supports them in this pursuit.

Engineers in Australia, But Not Enough

P&G Massages its Beauty Business

A.G.Lafley who has returned to P&G for his second act, remarked:  “Beauty is the industry of gret promises made and never kept.:

P&G had taken a slumbering company which sold “Oil of Olay” for $3.95 and successfully modernized  it by selling the product for $18.95 to a booming reception in sales.  t.

“For the prestige shopper, it was great value, but not too cheap to be credible,” Lafley and Martin wrote in “Playing to Win,” “and for the mass shopper, it signified that the product must be considerably better than anything else on the shelf to justify such a premium.” The result: double-digit sales and profit growth every year for a decade, beginning in 2000. So it went for lots of other P&G beauty brands as the company moved upscale but not too upscale (“masstige” was the buzzword), playing on its research and marketing strengths as it poached customers from more idiosyncratic, fashion-oriented competitors.

That decade ended five years ago, though, and P&G’s beauty business — which accounts for 23 percent of sales — hasn’t gone much of anywhere since. Lafley returned to the sputtering company in 2013.

One problem was that P&G had put the beauty division in the hands of people who didn’t understand the beauty business, assuming that general management is fungible, and functional management gets developed by moving it around every two or three years.

On the other hand, Lafley said P&G’s beauty division risked becoming too much like other companies in the industry:

What are the risks for us in Beauty? We start thinking we’re a beauty company and we spend all our time at the Oscars or the Grammys or Fashion Week, which now runs for months, and we don’t stay focused on the consumer.

So what was the right approach for P&G?

We’ve just got to get back to the strategy that worked for us, which was fundamentally beauty capable where we needed to be beauty capable and playing to P&G strengths where P&G strengths make a difference for consumers and customers.

It needed to be a balancing act, then, and balancing acts are hard. Lafley isn’t giving up on it, but he is apparently looking to dramatically cut down on the number of beauty brands his company has to manage. One of the key questions in strategy, Lafley and Martin wrote in their book, is “Where will you play?” More often than not the right answer is, Not there.

 Beauty Business

Success in the Food Business?

Danny Meyer talks about success in the food business.  “Shake Shack was an accident.  We didn’t mean it to be anything more than a hot dog stand.  It was Chipotle that said, what the world wants is well-sourced, well-prepared food, not necessarily served at a table.  My hope is that people from the fine dining industry take their food public and make is accessible to people.

Sourcing has been at the heart of our growth. Our buns are made in Lancaster County.  Their flour had GMOs. We didn’t want to use flour with GMOs, so they began sourcing GMO free flour in Canada.

Chipotle, Whole Foods, and Starbucks care about their employees, their communities and make money for their shareholders.

Shake Shack. the original

US Falling Behind in Advanced Technologies?

Is the US falling behind in advanced technologies?  The United States’ GDP of $16.3 trillion in 2014 was the highest in the world, due in large part to the strength of U.S. industries. However, all industries are not equal in terms of their contribution to economic output. While the U.S. economy is among the world’s strongest, however, other countries continue to invest in education, technology, innovation, and other industries that invigorate economies, and the U.S. is falling behind. The percentage of U.S. workers employed in what the Brookings Institution calls “advanced industries” has fallen from 11.6% in 1980, to 8.7% in 2013. While this was a slight improvement from 8.4% in 2010, the need for a resurgence in the nation’s most important industries is more pressing than ever.

US Education

Gaming Industry for Men Only?

Natalie Zina Walshots writes:  Anita Sarkeesian, a feminist critic best known for her YouTube series “Tropes vs. Women in Video Games,” cancelled an appearance at Utah State University after she received an anonymous threat of a shooting massacre were the talk to go ahead (as a concealed carry state, security at the event could not guarantee no one with a gun would be allowed in the building while Sarkeesian was speaking.

Sadly, Sarkeesian has long been the target of sexist attacks—ever since she first launched a Kickstarter campaign in 2012 to support the series. “The threats against Ms. Sarkeesian are the most noxious example of a weeks-long campaign to discredit or intimidate outspoken critics of the male-dominated gaming industry and its culture,” Wingfield wrote.

Even former avowed Gamergaters have hung up their trilbies and abandoned their positions as everything became more extreme and untenable—or they suddenly found themselves on the opposing side of the harassment campaign. Those within the industry openly made statements against Gamergate, including: gaming companies such as Blizzard and the Entertainment Software Association (commonly know as the ESA and gaming’s top trade group); publications like Game Informer, Polygon, and Giant Bomb; and creative luminaries such as Tim Schafer and Damion Schubert.

And yet—and yet—it is still happening. On January 11, Zoe Quinn charted her struggles to get the legal system to do something about the avalanche of hate spewing her way. She talked about how demolished her life was and continued to be by the campaign. She wrote, in full: “The same wheels of abuse are still turning, five months later. I’ve been coming to terms that this is a part of my life now, trying to figure out what to do about it, and how to move forward with so many people trying to wrap themselves around my ankles. It’s been hard to accept that my old life is gone and that I can never get back to it. But I’ve found purpose in the trauma, in trying to stop it from happening again, to use my experience to show how these things are allowed to happen, and to further a dialog on how to actually stop it. If I can’t go home, maybe I can at least get out of this elevator shaft. Maybe I can help end August. Maybe you can, too.”

In the games publication Giant Bomb’s discussion forums, game developer and tech writer Brianna Wu wrote “I was talking to Zoe Quinn this week, who told me about a folder on her computer called, ‘The ones we lost.’ And it was young girls that wrote her saying they were too scared to become game developers.

For every visible woman who has stepped away from their platform, how many less vocal or less well-known participants have we lost? In the wake of Gamergate, for instance, Kathy Sierra, a tech writer who was once the target of hacker and horrible person weev, walked away from the online persona she’d built as Serious Pony to insulate herself from further violence.  How many women stopped participating in online communities and massively multiplayer online and co-op games? How can we possibly know the real numbers of the ones we lost.

Gaming Industry Women

Engaging Men in 50/50

The Women in Management group was originally created to spearhead initiatives specifically dedicated to the empowerment of GSB women. However, Jenn Wilcox Thomas and Wendy Wen, current co-presidents of WIM, believed the organization was missing a critical voice in its membership. Where were the men in their conversations? The two women shared a core philosophical belief that WIM needed to tap men as partners in advancing gender equity. Barnes too, shared this vision. As a son of two high-powered corporate executives (his mother is Brenda Barnes, former President and CEO of Pepsi-Cola North America), it was perfectly natural to him that women would be in positions of top leadership and that men would be their equal partners at home and in the workplace. For Barnes to collaborate with the WIM co-presidents seemed inevitable.

However, forming the partnership had its own challenges. Even after Barnes began paying membership dues to WIM, he felt like a “due-paying, non-member.” “They weren’t really sure what to do with me,” he recalls. Barnes remained undeterred. Eventually, someone handed him the WIM leadership application, so he applied to be on their board. Wen and Wilcox Thomas jumped on the opportunity to engage men in their initiatives. And with that, WIMmen was founded.

1.  Listen. Learn facts.  Listen to other’s stories.

2.  Recognize bias and don’t call people out.

3.  Expect to say “the wrong thing.”

4. Create small groups in safe places.

5.  Invite male superiors.

6.  Build on call support group.

7.  Invite across generations.

8. Commit to one act.

 Men and Women's Groups

 

 

Obstructing Detente with Iran

From economic, political and social points of view, ending the standoff with Iran seems like a worthy effort.  For the US Congress to interfere with the diplomatic efforts of the State Department is unprecedented and shows how destructive and uncivil relations between the branches of government have become.  It would be tragic if the Seretary of State, John Kerry, were not able to conclude a framework agreement.

Iran-US Talks

Enterprise Zones for Entrepreneurs?

David Neumark and Helen Simpson write: Place-based policies such as enterprise zones offer economic incentives to firms to create jobs in economically challenged areas. Evidence on the effectiveness of enterprise zones is mixed. There is no clear indication that they successfully create jobs. However, positive effects are evident for other policies, including discretionary subsidies that target specific firms, infrastructure spending that targets specific areas, and investment in higher education and university research.  Enterprise Zones

TIAW Honors Selima Ahmad

The International Alliance for Women announced that Selima Ahmad has been awarded the 2014-2015 TIAW World of Difference Lifetime Achievement Award recipient.  This prestigious honor is bestowed each year upon a woman of great achievement, whose actions have truly made a difference globally in the economic empowerment of women.

Ms. Ahmad’s contributions are greatly admired and recognized internationally: as a role model for women in business through her work at the Nitol-Niloy Group, as a member of the board of directors of the Sonali Bank Limited and as a tireless champion of women entrepreneurs through her work as the founder of the Bangladesh Women Chamber of Commerce and Industry.  She has enabled women to aspire to a brighter future, to engage as entrepreneurs and to also move beyond micro businesses into more ambitious ventures, all within a society that faces significant hurdles for women in the norms of tradition and culture.

Ahmed said in a recent interview:

When we started the BWCCI, we decided to do business to make a maximum of profit for our members and get things done without corruption or damaging the environment. We have always ensured that all members of the chamber are highly ethical. Ensuring there is no corruption is very challenging in Bangladesh. To help our women entrepreneurs who are confronted with corruption, we have established a hotline centre, so members can get advice and support from our advocacy teams set up in 7 divisions across Bangladesh. If one member goes to government offices or any other type of offices and is faced with corruption, the following day, she will go back with a group of women, to ensure things get done without bribery.

We also engage closely with the Media, particularly at local level, who can be great allies and support our women’s development. Sometimes the media can be a shield against ‘enemies’ (self-interested people), to support your initiative. You need to have a good rapport with the media – you cannot hide. If you are honest and passionate about your work, in my experience they are always supportive.

We grow leaders through ‘handholding’ women entrepreneurs and through the many training programmes we provide.  Also by taking them to different conferences and events around the world, they can showcase their work, gain exposure and learn from other people. I really believe that seeing is believing and when we bring grassroots entrepreneurs to global conferences, like the Global Summit of Women, it gives our members more exposure and they learn a lot from other women entrepreneurs around the globe. I have seen the changes in these grassroots entrepreneurs after they come back from such an experience.

I believe that leaders are not born, that they can be trained. We have a Women and Leadership programme where we have already trained 50 women in leadership skills and democracy and are currently training another 20 more. I think more and more women will come into leadership, through training, in 5 or 6 years.

Selima Ahmad