Hershey is successfully focusing on global investment and in 2013 annoned an Asian iInnovation Center, which brings together world-class knoweldge and development capabitlies. Locally-relevant products are being invented.

Hershey Kisses Deluxe takes an iconic American product and re-imagines it in the Chinese market.  They are twice the size of Hershey’s Kisses and have a whole hazelnut in the center.  The product was developed to fit the Chinese consumers’ demand for a unique premium chocolate.

Chocolates tailored for the Chinese market may be a rich entrepreneurial field.