Continuing Education by Reading Books

The Australian Businesswomen’s Network invites their community to review books that have been helpful.  Since we have so little time, following someone else’s lead narrows the field.  Here are some titles that are suggested:
Launch by Michael Stelzner:  A whole new way of thinking about marketing.

The Male Factor: The Unwritten Rules, Misperceptions and Secret Beliefs of Men in the Workplace by Shaunti Feldhahn.   She interviewed hundreds of men in corporations and asked them: What’s it really like to work with women? What she found out was eye-opening.

The Intention Economy: When Customers Take Charge by Doc Searls.
This book is for anyone who wants to understand the future around the Internet and the customer.

All these books are available from Barnes and Noble.  BN.com.

The Male Factor

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