Larke Reimer, Westpac’s director of women’s markets.

Women tend to take longer to make decisions when it comes to money and are more likely to a make a call based on trust and relationships than price alone, says a top female banker. Larke Riemer, whose role Westpac in Australia is to keep its 2.5 million female customers happy, says catering for women is not about having pink credit cards.
Riemer says women want to have access to the same information as men when it comes to money. “It’s about treating them the same and with respect.”
But she says financial institutions also need to understand that men and women think differently and those differences need to be supported.
What women want – when it comes to money
Riemer will speak at a global conference at Oxford University in London this week on the profitability of empowering women in business.