Mark Tercek who heads up the Nature Conservancy made  lot of money as a Goldman Sachs partner.  Daniel Max, writing in the New Yorker, looks at what he has done to raise environmental and global warming awareness, not by scolding and accusing, but by pointing out the advantages of being green-aware.  Not to stave off picketers, but rather as a good business practice that does not cost any more, and may cost less in the long run.

When Terek opened up conversations with Dow, he told them that the Nature Conservancy were not eggheads out of touch with the real world.

Already Dow is helping rebuild marshes near its Texas plant.  This has a future benefit.  Global warming is going to make water encroach on Dow’s factory territory.  The marshes will keep the waters at bay, and cost much less than building barriers.

Is this a model for going well by doing good?