What Do Women Want?

Financial advisors who get it

When it comes to women and money, there is good news and there is bad.
In the plus column, women are heading more households and making small inroads in the C-suite. Women have also increased their presence on the Forbes list of billionaires.
In addition, research by Boston College’s Center on Wealth and Philanthropy found that because women tend to outlive their spouses, overall they will be managing the majority of the $41 trillion in wealth that will pass to the next generation by 2052.
But when it comes to financial advice, women are not getting the service they want or need. A study by Fidelity Investments found that when couples interact with a financial advisor, men are 58 percent more likely than women to be the primary contact. And while most women say they do not intend to leave their financial advisor if their husband dies, within a year of being widowed as many as 70 percent actually do, according to one study.
Financial advisors who get it

Rick Tomalty www.ricktomalty.com/herman-needs-a-new-financial-advisor @RickTomalty

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