Selena was formed to promote and aid entrepreneurship in Bulgaria. Their purpose is:

To support women entrepreneurs and professionals in their professional and entrepreneurial development, through training courses, information exchange and business meetings, through intensification of international contacts and business internationalization, exchanges within the best European practices and participation in projects financed by the EUTo adopt and administer professional ethics, to create the conditions needed for women entrepreneurs to contribute effectively toward solving problems regarding the development of women’s entrepreneurship, at a national and European level

To collaborate with all the competent institutions in order to promote support activities for the development of women’s entrepreneurship, to enable women to join any public or private local, national or international organization, to collaborate with bodies, movements or associations with which it is considered useful to have contacts

To promote the professional training and goals of the Association through information dissemination, the organization of conferences, seminars, publications and professional modernization aimed at enhancing women’s knowledge of enterprise innovation

To promote partnership initiatives at a national and international level with associations having analogous activities and aims, and to implement the European projects and programmes